Paramount, now operating as Paramount, a Skydance Corporation, has appointed Josh Silverman as president of global products and experiences. Silverman joins on October 6, 2025, reporting to company president Jeff Shell. His remit covers consumer products, live experiences, publishing, partnerships, and ecommerce, with a mandate to bring the company’s stories to life for fans worldwide.
The hire comes shortly after Skydance Media closed its $8 billion acquisition of Paramount Global in early August. As the combined company shapes its leadership team, Silverman steps into the products and experiences role following the announced exit of Pam Kaufman. Meanwhile, Kevin MacLellan leads international, providing the new organization with clear lines across consumer engagement and global market strategy.
Key points
- Josh Silverman becomes president of global products and experiences at Paramount Skydance.
- He will oversee consumer products, live events, publishing, partnerships, and ecommerce.
- Reports to Jeff Shell amid ongoing integration after the Skydance acquisition.
- Background spans Mattel, Marvel, and Disney, with deep licensing and franchise experience.
Who is Josh Silverman?
Silverman most recently served as executive vice president and chief franchise officer at Mattel. There, he led more than 165 consumer product partnerships tied to the breakout “Barbie” film, plus retail programs and immersive experiences such as the World of Barbie exhibit and Hot Wheels Monster Trucks Live. He also guided development on the upcoming Mattel Adventure Parks, connecting IP to physical destinations for families.
Before Mattel, Silverman spent years at Marvel and Disney. He joined Marvel in 2001 as a corporate attorney, then moved into global business development and licensing. After Disney acquired Marvel in 2009, he worked across divisions on brand management and commercialization. He later served at Disney as EVP of global third-party commercialization, where he led consumer product licensing, third-party retail, and flexible business models, in addition to oversight of Disney Stores and commercialization for Disney Interactive and Disney Publishing.
He holds an undergraduate degree from Ithaca College and a law degree from Brooklyn Law School.
Why this role matters now
Paramount Skydance is in a moment of redefinition. The company is consolidating leadership and aligning around franchises, characters, and stories with multi-platform potential. Silverman’s charge is to translate that IP into products and experiences that deepen fan connection and generate new revenue. This includes consumer goods, events, exhibits, publishing lines, and ecommerce that reflect audience habits and unlock fresh monetization paths.
His track record suggests a focus on orchestration across teams. The Variety report highlights his emphasis on building global ecosystems for fans; in practice, that means bundling film and TV premieres with smart retail programs, live activations, and digital tie-ins. Expect tighter coordination between Paramount Pictures, Nickelodeon, and other brand groups as they plan slates, product windows, and experiential rollouts.
What to watch at Paramount Skydance
There are three areas to keep an eye on as Silverman steps in:
- Franchise-first retail programs. Look for coordinated launches that tie film and series moments to retail waves, collector drops, and limited editions. Licensing partnerships will need to move faster and carry better data feedback loops.
- Immersive live experiences. Traveling exhibits and arena-scale shows can extend franchises between releases. The company can lean on Nickelodeon’s family reach and Paramount’s film library to create multi-generational draws.
- Ecommerce and first-party data. Direct-to-consumer storefronts and membership models can improve margins and fan insight. Expect bundles, pre-orders, and exclusive access that sync with content calendars.
Jeff Shell, formerly CEO of NBCUniversal, underscored Silverman’s mix of strategic vision and operational experience. With an expansive library and new creative engines, Paramount Skydance sees room to meet audiences in different contexts, not just on screens. Products and experiences can serve as both marketing and monetization, especially when coordinated with release schedules and social buzz.
Context: leadership moves and integration
The appointment follows several leadership updates as the new company takes shape. Beyond Silverman’s hire, recent moves include bringing in Dane Glasgow, previously at Meta’s Facebook, as chief product officer, and Makan Delrahim as chief legal officer. In board news, Dennis Cinelli, CFO at Scale AI, joined as a director, signaling a tilt toward technology, data, and platform thinking alongside entertainment expertise.
These choices point to a broader thesis. As entertainment shifts to fan-centric ecosystems, the companies that win will connect IP, commerce, and experiences with technology, measurement, and flexible deal structures. Silverman’s history in licensing and retail, paired with live event development, suggests Paramount Skydance aims to turn franchises into ongoing engagement engines.
Josh Silverman’s appointment is a practical step for a company aligning itself around its strongest assets: beloved brands and energetic fanbases. If the organization can sync content, commerce, and live experiences under one plan, it can grow revenue while building stronger relationships with audiences. The coming year should reveal how quickly those pieces come together across Paramount Skydance’s portfolio.
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